We Lead India's Premium Segment, Claims Samsung At Galaxy A9 Launch

With over l percent marketplace share, Samsung has emerged as the height player in India's premium smartphone market in the third quarter of 2018, a top executive said after the company launched the Galaxy A9 (2018) in India today.

"The past quarter has been phenomenal for usa. For the whole quarter, in the premium category, nosotros are at effectually 55 per cent market place share past value. Exit September, our market share by value is 58 and book market share is 63 per cent," Aditya Babbar, General Manager, Samsung India, said, quoting German language research firm GfK's numbers.

Unlike other market research firms, GfK reports terminal consumption of the devices and not only shipments. Meanwhile, to further cement its position in the land, the smartphone histrion is working towards making its Galaxy A series as big every bit its best-selling J series.

"We expect adept traction from this serial and programme to make it as large as the J serial," Babbar added.

We Lead India's Premium Segment, Claims Samsung After Galaxy A9 Launch

According to the company, the Galaxy J series has been its "most-loved" line-upward with with a base of over lx million users.

Upping the ante in the camera segment, the tech giant brought the Galaxy A9, its showtime smartphone with quadruple main (rear) camera arrangement, to India at a starting price of Rs 36,990 for the 6GB RAM variant.

This is the earth's get-go device with quad camera arrangement at the rear and the first from the smartphone player to feature a dual tone, reflective gradient pattern.

The company has been betting big on the always-growing Indian smartphone marketplace. It opened its biggest mobile facility in Noida in July.

One of the showtime electronics manufacturing facilities set up in the state in the early on 1990s, the plant started by manufacturing TVs in 1997. The current mobile phone manufacturing unit was added in 2005.

In June last year, the South Korean giant appear a Rs iv,915 crore investment to aggrandize the Noida plant and, after a year, the new facility is set to double the production.